As per a statistical survey, it is recorded that large-scale eCommerce websites can attain around 35.26% higher average conversion rate by just improving the checkout design. Thus, it explains how crucial a checkout page can be for you to thrive in your online business.
Magento, being one of the best eCommerce platforms, comes with intuitive eCommerce features or functions. But still, it comes with a default 6-step checkout process, which affects the overall UX of your store.
Simplifying the checkout page is crucial, for which you might have to take the help of the best Magento extensions for eCommerce. And, One Step Checkout is among the best add-on modules that can help you achieve the same.
Choosing Magento as your preferred eCommerce platform is a smart decision if you have plans on expanding it consistently over time. But in pursuit of that, you must be sure that the cart abandonment rate is being neutralized effectively.
One of the biggest reasons why people abandon the cart is complex checkout. So, in search of customer satisfaction and lowered abandonment rate, you ought to implement the one-step checkout process on priority.
But, if you are still confused about whether or not to consider this extension as part of your streamlined business store, this article will convince you why it should be.
What are the Limitations of Magento’s Default Checkout Process?
Magento has indeed worked on simplifying its default checkout integration, but it still might not be ideal for your online store. So, if you don’t want to use any of Magento 2 extensions and stick to the default checkout process, here are some limitations you will have to accept:
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Ample Questions Asked:
Your customers will be asked a lot of questions, where some might be absolutely unnecessary. This way, the overall checkout process becomes complicated and time-consuming for the visitors, and such a disruption will lead them to abandon the cart.
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Unappealing or Unresponsive Design:
The default 6-step checkout process of Magento creates a sense of confusion in the minds of the customers. The idea of moving on to the next step only after adding the information asked on the first page is a very old yet unappealing design. It leads the customers to unconsciously reconsider their decision to buy the product.
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Difficult to Change the Appearance:
If you aren’t proficient with the technical aspects of Magento, it will be difficult for you to change the appearance of the default checkout page. You might have to hire professionals to do the needful, which will add an unwanted expense.
Why Should You Consider Magento 2 One-Step Checkout Extension for Your Store?
Magento 2 One Step Checkout Extension is the best integration you can seek for your eCommerce store. It is because this extension will help you retrieve abandoned carts, enhance customer experience and boost conversion rates.
But beyond that, some other benefits to this integration will encourage you to get along with it right away, which include:
1. Eliminate the Need for Reloading or Redirecting
With the One Step Checkout extension, you will be able to combine all the necessary steps and bring it to just a single page. Thus, the store owners will be able to eliminate the need for redirecting or reloading to any other page while processing the checkout. This way, the shoppers won’t be distracted while purchasing from you.
Not only that, but if you have installed Magento 2 PWA extension for implementing an app-like interface for your web store, the one-step checkout will align with that native experience pretty well.
2. Faster Checkout
It has been tested that the one step checkout process will reduce the overall purchase time of customers by around 80%. As per the user experience rules, the less time it takes for the checkout process to execute, the more profit you will earn.
Once you have integrated the checkout extension, your customers will spend only a couple of minutes to place their orders. Thus, they will attain a better satisfaction by availing your products or services.
3. Great Appearance
With the use of this extension, you will have the liberty to customize the appearance of the checkout page as per your brand theme. You can change the layouts, add colors, upgrade the fonts and customize the information fields.
The pricing details, including the product and the shipping rate, will be viewed clearly on the checkout page, for your customers to be clear about the payable amount. As you maintain transparency with your customers, they will find your store even more reliable.
4. Better Recovery of Abandoned Carts
There is no way you can bring back the customers if they leave your site at the checkout page without completing the purchase. But, with the use of the Magento 2 One Step Checkout extension, you will be able to detect the visitors who have abandoned their carts.
Following that, you will be able to send them reminders and incentive offers to get them back to your store to complete the order. This way, you will have a better chance of recovering the lost sales opportunities.
5. Better Customer Satisfaction
Among the several features of Magento 2 One Step Checkout, one stands for the auto-suggestion feature by Google. Upon integrating the same, your customers will be able to complete the shipping or billing address details in just a couple of clicks.
Not only that, but this extension also allows you to enable an add-on pop-up after the order is successfully placed. It is to give an added confirmation to your customers, for enhancing their satisfaction quotient.
Parting Words
One Step Checkout is among the best Magento extensions for eCommerce, which is recommended for every store on the platform. It doesn’t just simplify the checkout process by making it faster, but it also enhances the conversion rates.
Thus, you won’t be struggling with lost sales opportunities due to the poor checkout process on your Magento store. If you are all set to develop your Magento store and are looking for certain extensions to enhance its functionalities, don’t miss out on One Step Checkout!
