The purpose of any presentation is to communicate a specific message to the audience. However, the type of presentation and the message it conveys can vary greatly depending on the goal of the presenter. This article will discuss the four main purposes of a presentation: to demonstrate, to entertain, to persuade, and to inform.
Demonstration
A demonstration presentation is used to show an audience how to complete a task or process. For example, a presentation showing how to create a website or how to use a specific software program would be a demonstration presentation. These presentations often include step-by-step instructions, visuals, and detailed explanations. Demonstration presentations should be organized and easy to follow so that the audience is able to understand and replicate the process.
Entertainment
An entertainment presentation is used to engage an audience with a fun and entertaining experience. These presentations often include stories, jokes, music, and videos. Entertainment presentations should be designed to keep the audience interested and engaged throughout the entire presentation. The presenter should also have a well-developed sense of humor and be able to read the audience’s reactions in order to adjust the presentation accordingly.
Persuasion
A persuasive presentation is used to convince an audience to take a specific action. For example, a presentation advocating for a particular policy or product would be a persuasive presentation. These presentations often include evidence, facts, and figures to support the presenter’s argument. Persuasive presentations should be well-researched and organized in order to be effective. The presenter should also be able to anticipate and address any questions or objections from the audience.
Inform
An informative presentation is used to provide an audience with information. For example, a presentation about a new company or product would be an informative presentation. These presentations often include facts, figures, and visuals to support the presenter’s message. Informative presentations should be well-researched and organized in order to be effective. The presenter should also be able to anticipate and address any questions or objections from the audience.
In conclusion, the purpose of a presentation can vary greatly depending on the goal of the presenter. The four main purposes of a presentation are to demonstrate, to entertain, to persuade, and to inform. Each type of presentation requires different skills and techniques in order to be effective. It is important for the presenter to be aware of the purpose of their presentation in order to be successful.
