Self-described as one of the best backlink checkers, it offers a comprehensive dashboard that can be downloaded to your computer.
A trade-off of going the free route is that you get a much shorter list directly from Google’s index than other tools present. This may or may not be an issue, depending on your needs.
Link Profile
A quality backlink profile is one of the most important things you can do for your SEO. It demonstrates to search engines that your content is worth linking to and is valuable for users.
This is why analyzing and monitoring your backlinks regularly using a reliable backlinks checker is so important. With these tools, you can see the quality of your links and take action if needed.
It must have keyword and context relevance to be considered a good link. For example, if you have a niche site about content marketing and get a backlink from an HR recruitment company, it doesn’t help your overall SEO. A branded anchor text or contextually relevant keyword is more helpful.
Anchor Text
When you read beginner blog posts about SEO, they usually focus on two pillars: links and keywords. However, there is a third metric that many overlook: anchor text.
Anchor text refers to a snippet of clickable text that takes you to another page on the web. It masks the naked address of the destination page and can be used by content creators to highlight and highlight a link for users.
When building links, use a natural mix of branded and generic keyword-rich anchor texts to ensure your linking profile looks natural and not spammy. Back then, some people repeatedly abused the system by spamming sites with links using their target keywords. Google is good now at recognizing these unnatural links and penalizing them accordingly.
Domain Authority
Domain Authority (DA) is a ranking factor representing the collective strength of a site’s backlink profile. It uses a logarithmic scale from one to 100, with 100 being the highest.
While DA is not an official ranking factor, it can indicate how well your SEO campaign may perform. It is best used with other important marketing metrics like organic traffic and keyword rankings scores on a digital marketing dashboard.
Creating linkable content is the main way to influence a domain’s DA score. The metric rewards sites with high-quality information that people want to share. A link from a top-tier health magazine is more valuable than one from an unrelated tech forum. This is why it is crucial to seek out relevance.
Page Authority
There are a lot of different elements to take into account when optimizing your site for search engines. And it can be easy to overlook important things or to think that a particular element isn’t as big of a deal as you thought.
That’s why it is important to have a backlink checker to keep an eye on your progress week-over-week, month-over-month or year-over-year. This tool helps you understand how well you are performing and what improvements you need to make.
In addition to authority, a backlink checker can give you insights into the quality of your links and the relevancy of the pages they link to. For example, a link from a reputable news website will pass more authority than a link from a random blog post.
Traffic
Backlink checkers help you audit and monitor your website’s links. This helps you stay up to date on the health of your site and prevents you from using ill-advised Black hat SEO tactics that can cause a negative impact.
These tools can also give you a bird’s-eye view of your competitor’s backlink profiles. This can help you reverse-engineer a strong backlinking strategy and boost your rankings.
However, it is important to note that a backlink audit alone will not fix your site’s issues. Once you’ve uncovered toxic links, you must take action and request that they be removed. This can be time-consuming, so it’s best to use a tool that can perform this for you. Using one will save you a lot of work and ensure the accuracy of your results.
